BUSINESS EXPERIENCE. CYCLING CULTURE.

ATUTTA is the cycling division of Mariette Clermont, a Quebec family business specializing in European furniture for over 70 years.

The project was born from a dream of Jean-François Clermont. An entrepreneur and passionate cyclist, he had long wanted to put his business experience at the service of his greatest passion: cycling.

To turn this ambition into a project, Jean-François partnered with Ivangabriel Petrogalli.

Born in Mendrisio, in the canton of Ticino in Switzerland, Ivan is a former semi-professional cyclist. He co-founded acidolattico, an association dedicated to organizing events in Switzerland, and served on the committee of the Mendrisio Cycling Club, where he was notably responsible for events and finances.

Specializing in project management, marketing, and communications, Ivan also worked for ASSOS of Switzerland on a project to develop Swiss cycling communities. In direct collaboration with key accounts and local communities, he helped generate tangible results in terms of sales, engagement, and community growth.

The meeting between Jean-François' entrepreneurial experience and Ivan's knowledge of cycling gave birth to ATUTTA: an independent agency designed to support the development of cycling brands in Canada through distribution, commercial representation, events and experiences.

ATUTTA begins its story as the official distributor of PISSEI in Canada.

In Italian, "a tutta" means to move forward at full speed, without restraint. That's exactly how we work.